Sunday, September 29, 2013

Blackberry: Lessons from the Smartphone Wars- The Mises View

Albeit great commentary, the one aspect that the Mises Institute and Peter Klein misses is that Blackberry is a great example of what happens to a company under attack from disruptive innovators. For Blackberry, the disruptors were the smartphone developers focusing on the retail consumer. This was a segment mainly ignored by Blackberry, who at the time owned the corporate market, primarily due to the company's early entry into the market and the security software in the Blackberry ecosystem. Essentially, Blackberry ceded the lower end of the market to new entrants, entrants that continual moved up market. When the entrants like Apple, Samsung, and others moved into corporate market, Blackberry was finished.

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