You Are So Predictable

Interesting and scary at the same time...... how far are we from Minority Report?



Predictive analytics is technology that not only gives organizations the power to predict the future but also to influence the future. And the reason it has that difference is because predictive analytics predicts for you, me, everyone -- one person at a time whether you're gonna click, lie, buy, die; whether you're gonna default on your credit card statements; whether you're gonna commit an act of fraud; whether you're gonna vote for this presidential candidate or that presidential candidate. And because the predictions are on that level -- and that's really the defining characteristic of this technology of predictive analytics - it enables organizations to improve their operations -- to operate more effectively. That's what defines a functioning society is how all these organizations are serving you, interacting with you, treating you, contacting, not contacting you, medically treating you, campaign volunteers are knocking on your door, insurance providers approve or don't approve your application.