An interesting paper. I can't say I used Google trends for individual investment, but I have noticed some correlation in trends results for 'inflation' inflation expectations.
The paper, “Quantifying Trading Behavior in Financial Markets Using Google Trends,” co-authored by Tobias Preis, associate professor of behavioral science and finance at Warwick Business School; Helen Susannah Moat, a research associate at University College London; and H. Eugene Stanley, a physics professor at Boston University, analyzes volumes of queries related to 98 Google search terms between 2004 and 2011, and how those correlate with market performance.
The paper, “Quantifying Trading Behavior in Financial Markets Using Google Trends,” co-authored by Tobias Preis, associate professor of behavioral science and finance at Warwick Business School; Helen Susannah Moat, a research associate at University College London; and H. Eugene Stanley, a physics professor at Boston University, analyzes volumes of queries related to 98 Google search terms between 2004 and 2011, and how those correlate with market performance.
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